Sony KDL52W4100 52 inch Bravia Full HD 1080p LCD

The Sony KDL-52W4100 combines superb 1080p picture quality with exceptional versatility and convenience. You'll find that navigating through the many customizable controls and features is straightforward thanks to Sony's clean and quick user interface.

Sony KDL52W4100-Extended Information:

Sony's Motionflow™ technology delivers smear-free motion

Every TV maker approaches 120Hz processing differently, but Sony's Motionflow technology is one of the most sophisticated and effective solutions. First, it actually reduces blur in the original source image captured by the camera, then it doubles the video frame rate by inserting 60 entirely new frames between the original 60 frames. The system analyzes the motion of specific on-screen objects as well as overall movement in each scene, adjusting the amount of enhancement to deliver seamlessly smooth, sharp pictures.

BRAVIA Engine applies serious horsepower to video processing

High-definition video looks amazing on the KDL-52W4100, but unfortunately, we don't live in a full-time HD world yet. That's why it's important to choose a TV with excellent video processing. Sony's latest BRAVIA Engine 2™ circuitry cleans up lower-res signals by analyzing and processing each scene to enhance picture contrast, reduce noise, and optimize color.

Versatile inputs keep you ready for the latest HD sources

The KDL-52W4100's "jack pack" includes four advanced HDMI connections that will ensure maximum picture quality as high-def formats evolve. Sony calls them 24p True Cinema capable, which means they can accept the 1080p/24 output from a Blu-ray player. Most movies are originally shot at 24p (24 frames per second), so this feature lets you see video in its most flawless form. One HDMI input is placed on the side of the TV so it's easier to hook up an HD camcorder or video game console.